I was reflecting in these last few days about the use of the word “consumer”. On my point of view this word is not neutral, it has a very strong implicit connotation and put too much stress on the act of consumption. I was looking for a different word and I think “purchaser” could be my choice.
[…] have briefly introduced the problem here. Personally I really prefer the word ‘purchaser’ to ‘consumer’. So I think […]
[…] have briefly introduced the problem here. Personally I really prefer the word ‘purchaser’ to ‘consumer’. So I think […]