I was reflecting in these last few days about the use of the word “consumer”. On my point of view this word is not neutral, it has a very strong implicit connotation and put too much stress on the act of consumption. I was looking for a different word and I think “purchaser” could be my choice.

[…] have briefly introduced the problem here. Personally I really prefer the word ‘purchaser’ to ‘consumer’. So I think […]

[…] have briefly introduced the problem here. Personally I really prefer the word ‘purchaser’ to ‘consumer’. So I think […]

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And if you like you can use these strange things: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

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